Raw ideas, refined execution.

Welcome to Rag House, a creative studio producing considered content across fashion, beauty, food and lifestyle. If it matters to you, it matters to us.

Portfolio

Rag House Studio is a founder-led photography and video studio based in Cardiff, run by photographer and creative director Holly Patterson. With over a decade of experience, Rag House produces refined visual content for brands across fashion, beauty, lifestyle, and food and drink.

As a working studio, every project is personally directed from concept and shoot planning through to photography, video and post-production, ensuring each project is thoughtfully produced, flexible in scale and executed to a high standard.

About us.

Close-up of a woman with blonde hair and blue eyes resting her chin on her hands, wearing multiple rings with yellow gemstones, against a neutral background.
Contact Us
Close-up of a young woman with blonde hair wearing jewelry, including a ring on her finger, a bracelet, and earrings, with her hand resting near her chin.
Gold jewelry set, including a necklace and matching earrings with twisted circular designs, displayed on a reflective surface.
A woman with short brown hair styled in loose waves, wearing a sleeveless cream-colored top and matching pants, sitting on a textured white stool against a plain light gray background, looking at the camera.
A person wearing beige high heels with transparent bows and lace embellishments, raising their legs against a plain white background.
Close-up of a young woman with clear skin and natural makeup, posing with her hands on her head against a plain white background.
A woman in a green athletic outfit and a man in an orange shirt holding cans of orange-flavored beverages, smiling outdoors under a blue sky with few clouds.
A white dropper bottle labeled 'fadeout' with 'Anti-Wrinkle Hyaluronic Acid Concentrated Brightening Serum' written on it, placed on a reflective surface with a drop of serum around the base.
A bottle of Hawaiian Tropic Silk Hydration after sun lotion resting on a halved coconut and a papaya with black seeds, all set on a light surface.
Close-up portrait of a woman with shoulder-length blonde hair and blue eyes holding her index finger to her lips. She wears multiple diamond rings on her finger and has a neutral beige background.
Stacked gold rings with large and small diamonds in floral and starburst design.
Two women with long, wavy hair, one with light brown hair and the other with dark brown hair, hugging against a plain white background.
A hand with black painted nails adjusting a black adjustable desk lamp turned on, against a plain light gray background.
A woman with short hair and smooth skin holds a bottle of fadeout advanced serum near her face with her right hand, her eyes closed, and her left hand touching her cheek.
Two women sitting on the floor, smiling and looking away from the camera, dressed in formal attire with a plain white background.
Three women in business suits smiling and chatting during a photo shoot in front of a white wall and a light stand.

Why work with us?

Every project at Rag House is approached with care, clarity and collaboration. Working directly with the founder means a hands-on, considered process, from creative direction and shoot planning through to photography, video and post-production.

Clients also benefit from our trusted network of stylists, artists, models and specialists, allowing projects to scale seamlessly while maintaining consistency, quality and intent.

Read testimonials

Our work follows a simple three-stage process: pre-production, shoot and post-production. Whether leading the full production or supporting individual stages, we create considered, trend-aware imagery rooted in brand identity.

Services.

Pre-production / Photography / Post-production /

Pre-production / Photography / Post-production /

Pre-production / Photography / Post-production /

Pre-production / Photography / Post-production / Pre-production / Photography / Post-production / Pre-production / Photography / Post-production /

A woman in a black suit sitting cross-legged on the floor, holding a smartphone, with fashion magazines spread in front of her.

Pre-production

Everything needed to prepare for a seamless shoot. From concept development and storyboarding to sourcing props, sets and styling, as well as casting, booking and managing talent, this stage ensures every detail is considered before shoot day.

Photoshoot

With experience delivering imagery across multiple formats, we produce stills and video tailored to your brief. Shooting in our Cardiff studio or on location, we create consistent, brand-led content with a clear focus on quality and execution.

Two women dressed in elegant white dresses and heels, sitting and standing on a small gray sofa against a plain white background, with a lighting setup visible in the foreground.

Post-Production

From editing through to final delivery, post-production brings the project together. Working in-house allows for creative consistency, alignment with brand guidelines and carefully finished imagery, delivered on time and ready for use.

Close-up of a young woman with smooth skin, brown eyes, and brown hair, touching her face gently with her hand.

We produce a wide range of content styles designed to work across platforms. We shoot on-model and product imagery for lookbooks, POS, e-commerce, campaigns and video, with every format approached with the same attention to detail and understanding of brand identity.

Alongside commercial stills and video, we create social-first content including reels and UGC-style assets, ensuring brands are supported with flexible, usable content that performs across digital, retail and social environments.

Content styles
and formats.

See Our Work
  • A woman in a black dress and black heels holding a green purse standing against a white background.

    Lookbook / Campaign

  • Silver glitter high-heeled shoes with ankle straps on a reflective surface.

    Product

  • A close-up portrait of a young woman with red, wavy hair, light skin with freckles, and blue eyes, resting her chin on her hand and looking at the camera.

    Editorial

  • Clothing and accessories including a black puffer jacket, green sweatshirt, leopard print scarf, cream sneakers, green pants, gold earrings, and a black tote bag with white lettering.

    Social / UGC

  • A long-sleeve women's sweater with multicolored horizontal stripes in green, purple, and black.

    Ghost mannequin

  • Close-up of a woman’s hands showing rings with yellow, white, and clear gemstones, with part of her face and shoulder visible.

    Video

  • Footwear including white slip-on sandals with straps, brown slip-on sandals with straps, and green and gray sandals with buckles on a light wooden floor.

    Flatlay / Lifestyle

PORTFOLIO